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Showing 25 to 29 of 29 results
Creating Powerful Brands Creating Powerful Brands by Leslie de Chernatony,Malcolm McDonald,Elaine Wallace

Creating Powerful Brands

by Leslie de Chernatony,Malcolm McDonald,Elaine Wallace


ISBN 13: 9781856178495

Format: Paperback (496 pages)
Publisher: A Butterworth-Heinemann Title
Published: 29 Sep 2010

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Selling Services and Products: A Pictorial Guide for Managers Selling Services and Products: A Pictorial Guide for Managers by Malcolm McDonald, Peter Morris

Selling Services and Products: A Pictorial Guide for Managers

by Malcolm McDonald, Peter Morris


ISBN 13: 9780750600699

Format: Paperback (72 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 01 May 1991

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Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research) Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research) by Malcolm McDonald

Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research)

by Malcolm McDonald


ISBN 13: 9780749407674

Format: Paperback (150 pages)
Publisher: Kogan Page Ltd
Published: 30 Sep 1992
Other Format: Paperback

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Marketing Navigation: How to keep your marketing plan on course to implementation success Marketing Navigation: How to keep your marketing plan on course to implementation success by Edmund Bradford,Steve Erickson,Malcolm McDonald

Marketing Navigation: How to keep your marketing plan on course to implementation success

by Edmund Bradford,Steve Erickson,Malcolm McDonald


ISBN 13: 9781908999245

Format: Paperback (256 pages)
Publisher: Goodfellow Publishers
Published: 28 Sep 2012

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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by Malcolm McDonald, Linden Brown

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

by Malcolm McDonald, Linden Brown


ISBN 13: 9780333613511

Format: Paperback (384 pages)
Publisher: Palgrave Macmillan
Published: 06 May 1994

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